SEO Strategies do not have to be complicated, in fact so many people over complicate and and spend so much time trying to get around "Google" that they don't actually take enough action and start generating traffic to their website.
SEO Strategies: Know It To Believe It
What are SEO strategies? Simply put, these are techniques and tools to optimize a web site in order to achieve high search engine rankings. There are SEO services in the service menus of SEO companies however it is also possible to develop one's SEO strategies for a personal or business web site. Either way, there are some guidelines that should serve as points of reference.
Prepare the Best SEO Strategies
SEO or Search Engine optimization is a process or technique followed to rank your website on top of the search engines. In which, developing an SEO Strategy that typically suits a website is most important. It is extremely important to know where your website currently stands and what is required to improve the same.
SEO is a sensitive action, and if anything goes wrong in your process it will ruin your entire SEO Campaign. Hence you need to be sure of what you are going to perform in order to ensure that your website is completely search engine optimized. Leading webmasters does not frame particular steps or process to do SEO for any website but they say to prepare a strategy that works well for your website.
As I am speaking about SEO Strategy, we need to know what a strategy is. Strategy refers to a plan of action designed to achieve a particular goal. In SEO, Strategy refers to a plan of action designed to achieve top search ranking in major search engines. While preparing a SEO Strategy you need to identify what your website lagging in achieving top ranking in search engines.
Major things to consider when you prepare an SEO Strategy for a Website:
1. Keywords: Check whether the targeted keywords are spread across the website. As the keywords are the main sources to rank your website on top of the search engines. Also check whether major keywords are present at Title, Meta Tags and Head tags.
2. Content: Content plays a vital role in placing your website at the top of search results. Need to ensure that the content is optimized with the keywords by maintaining good keyword density.
3. Image Optimization: Need to ensure that keywords are placed in the ALT Tags for all the images.
4. Internal Linking: Check whether your website has been inter-linked for major keywords. Need to find the best inter linking strategy to be used in the website.
5. Google Analytics and Webmaster: Ensure that the Google analytics and webmaster code for different search engines are intact for the website.
6. Index Status: Check whether your website has been crawled and indexed by the search engines. Without your site being indexed by search engines all your SEO Activities will go useless.
7. Check for Backlinks: Check how many backlinks that your website generates. Backlinks also plays a vital role in placing you website on top of the search results.
8. Nature of Backlinks: SE always looks for quality backlinks. Need to find the nature of backlinks that your website currently generates. So that you can concentrate on what is lagging for your website.
9. Twitter Profile: Check whether your website has twitter profile and also check whether your twitter profile has been updated with Tweets regularly
When you check for the above given points, you will in a clear state of mind in preparing SEO Strategy for your website. You will exactly know what is lagging in your website and what should be done in order to overcome that. When you do this, your SEO Campaign will become a huge success, instead of just performing on-page and off-page without any goals.
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Getting Your Foot in the SEO Door
Over recent years, SEO has very quickly developed into its own, booming industry. Beforehand, webmasters simply carried out some basic SEO for sites, but as the internet marketing and advertising industry continued to grow, so did the demand for an SEO specialist or a team of SEO consultants.
Despite this high demand, however, anyone who is interested in the industry but doesn't quite have the experience required may find it difficult to get a job. The top tip for anyone in this position is to get reading. SEO agencies interviewing potential employees will always ask some simple SEO questions to ensure you have at least a basic understanding of the industry. At first glance, the abundance of information available out there can make this appear almost impossible. A good place to start is with Google itself. It's Search Engine Optimization Starter Guide and other guidelines found in the Google Webmaster Tools provide you with the basic but comprehensive information you need to get started. SEOmoz is another highly reputable site which offers great guides for beginners.
One of the best ways to demonstrate your interest in the field is to set up your own website or blog to showcase your skills. This can deal with any of your interests or hobbies. Start practising your content creation and copyrighting skills and aim to get the site into the SERPs with the tactics you have learned in your reading. What's more, implementing some technical SEO techniques to your blog or site also shows any skills you have with HTML code. Although most agencies do not require you to have a sound knowledge of HTML as a prerequisite, you will definitely come into contact with this at some point in your work.
Even after doing copious amounts of reading, some people may not feel confident enough to start their own site or blog straight away. Today there are some great SEO courses available, although in comparison to other fields, these are still thin on the ground. Econsultancy is a recognised provider of SEO training courses, usually lasting 1-2 days.
However, if it's real practical experience you think you need then get it contact with some of your local SEO or internet marketing agencies. Many UK SEO companies will gladly take you on for some volunteer work and show you the tricks of the trade. Even if you are in full time employment, give up a spare few hours at the weekend or after work one evening per week to help the company out with some of the more "beginners level" SEO tasks. Any experience at all will greatly improve your chances of getting your foot firmly in the SEO door.
Taking the Back Door to Keyword Domination
There is one big SEO mistake that many people make without even knowing it. They start out by targeting very general, highly competitive keywords. This happens because they don't know a lot of the finer details of search engine optimization and those highly competitive keywords are directly related to their business or the niche they want to target for a new online business.
This sounds like a good strategy for SEO and long term business success, but for most it is met with less than pleasing results or outright failure. Why? They are trying to compete in an intense area of the market that they are simply unprepared to compete in. It's like a beginning gymnast learning a cartwheel on a floor mat then trying to compete on the balance beam at the Olympics. They have no chance of beating those acclaimed gymnasts that know a lot more tricks than the cartwheel.
It makes more sense for that beginning gymnast to compete against other beginners who are also just mastering a simple cartwheel. They can hold their hopes high to one day compete in the Olympics, but they will have to work hard to get there.
The SEO Back Door
Consider the strategy of tackling those ultra competitive words the front door of SEO. You pick the most often searched keywords and jump in with the big SEO cats trying to dominate. This doesn't work if you are still that struggling gymnast learning the basics.
So, it is better to take the back door to SEO. This means you start with less competitive keywords that are still highly relevant to your business or the online business you want to develop. These similar but less competitive keywords will typically be longer keyword phrases that include the shorter, more competitive keyword terms. These longer keywords will also be more specific while the highly competitive phrases are more general.
For example, a very competitive keyword that most beginners cannot dominate easily would be "weight loss." There are millions of searches for this term every month and there is intense competition to dominate it. So, an easier keyword to master might be a longer term that includes "weight loss," such as "postnatal weight loss."
Instead of targeting anyone in the world trying to lose weight, this longer term is targeting new mothers who want to lose the baby weight. This is still a rather competitive term, so it could be broken down to be even more narrowly focused.
These longer keywords will have substantially fewer monthly searches than the shorter, generalized terms, but they should still get enough searches to be fruitful.
Working Your Way to the Front Door
Over time, dominating those longer, more specific keywords will make it much easier to gain some ground on the more intensely competitive keywords. Mastering "postnatal weight loss" makes it easier to get rank higher with "weight loss." This is a very basic example, but it can apply to many other keywords that can be contained into longer, sharper focused keywords.
If you are that beginning gymnast just mastering the cartwheel, you can have greater long term success if you slip in the back door of SEO. Gain some ground with those less competitive keywords then you will have an easier time battling it out for the more desirable keywords.
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